Knowledge and insight from Oxfam and others, including evaluations, research and case studies.

Research and evidence

• Presentation of MMH Programme in Nigeria

  Experience and results of Oxfam trialling the Mum's Magic Hands approach in Nigeria

• Presentation of handwashing with soap practices using MMH in Nepal (EEHF)

  Poster showing findings from research study in Nepal.

• Using MMH to Promote Handwashing in the COVID-19 context

  Learning from Nepal and the Philippines showing MMH as used in the Covid-19 context, as part of the Hygiene Behaviour Change Coalition, created by Unilever and the UK government. The programme evolved to include men and other caregivers.

• MMH Pre-test Findings Presentation

  Pretesting of the MMH approach including the resources and assets was done in Za-atari camp, Jordan and Bidibidi settlement, Uganda in 2017 where results show the materials and activities influenced handwashing practices among caregivers.

• Research Findings on Handwashing using Emotional Motivators (EEHF, 2016)

  Research conducted in 2014-15 in Pakistan, Nepal and Philippines presented at the Emergency Environmental Health Forum (EEHF) of 2016. The first collaboration between Oxfam and Unilever’s soap brand Lifebuoy which led to the development of MMH.

• Report on first field trails of MMH programme (Jordan & Uganda)

  Following the development of MMH programme, field trials were carried out in Jordan and Uganda where findings demonstrate that mothers as caregivers to children resonated to the story and it influenced handwashing practices.

• Presentation of MMH Field Trials

  Findings from MMH field trials in Nepal, Ethiopia, Uganda, Tanzania, Pakistan and Bangladesh between 2017 and 2019 demonstrate that using emotional motivators significantly improves handwashing practices among mothers as caregivers.

• Research Findings on Handwashing Emotional Motivators (WEDC, Poster)

  Research conducted in 2014-15 in Pakistan, Nepal and Philippines presented at the 40th WEDC International Conference. The first collaboration between Oxfam and Unilever’s soap brand Lifebuoy which led to the development of the Mum’s Magic Hands programme.

• WEDC Presentation of MMH toolkits (A2 Posters)

  Toolkits including resources and assets based on recommendations from the research study that informs emotional motivators for handwashing among caregivers.