Research Findings on Handwashing Emotional Motivators (WEDC, 2017)

Research study conducted in 2014-15 in Pakistan, Nepal and Philippines presented at the 40th WEDC International Conference. The first collaboration between Oxfam and Unilever’s soap brand Lifebuoy which led to the development of the Mum’s Magic Hands programme.

Research Findings on Handwashing Emotional Motivators (WEDC 2017, A2 Poster)

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Research and evidence

Knowledge and insight from those with experience of rolling out Mum’s Magic Hands in the field.

Overview and guidance documents

A wide range of guidance documents to provide practical support with implementation.

Resources and assets

All the tools you need to implement Mum’s Magic Hands, from posters and storyboards to games and group exercises.