Research Findings on Handwashing using Emotional Motivators (EEHF, 2016)

Slides from a study to identify cross-cutting emotional and physical motivating factors that drive handwashing with soap. Presented at the Emergency Environmental Health Forum in November 2016.

This research study conducted in 2014-15 in Pakistan, Nepal and Philippines was the first collaboration between Oxfam and Unilever’s soap brand Lifebuoy which led to the development of the Mum’s Magic Hands programme.

Research Findings on Handwashing using Emotional Motivators (EEHF 2016)

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Research and evidence

Knowledge and insight from those with experience of rolling out Mum’s Magic Hands in the field.

Overview and guidance documents

A wide range of guidance documents to provide practical support with implementation.

Resources and assets

All the tools you need to implement Mum’s Magic Hands, from posters and storyboards to games and group exercises.