Hygiene promotion to save lives
Mum's Magic Hands
A handwashing behaviour change approach jointly developed by Oxfam and Unilever's Lifebuoy soap.
Mum's Magic Hands in action
Case studies from projects around the world.
Mum's Magic Hands around the world
Mum’s Magic Hands has been used to enhance WASH projects in over 25 countries.
Mum’s Magic Hands has helped Oxfam and other organisations support improved hygiene for over 800,000 people during the Covid-19 pandemic.
Mum’s Magic Hands has been shown to increase handwashing with soap at key times by up to 70%.