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Presentation of MMH Field Trials

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Findings from MMH field trials in Nepal, Ethiopia, Uganda, Tanzania, Pakistan and Bangladesh between 2017 and 2019 demonstrate that using emotional motivators – Nurture and Affiliation – significantly improves handwashing practices among mothers as caregivers.

Motivating Handwashing Practice in Emergencies through storytelling

pptx 18.5 MB

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Research and evidence

Knowledge and insight from those with experience of rolling out Mum’s Magic Hands in the field.

Overview and guidance documents

A wide range of guidance documents to provide practical support with implementation.

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All the tools you need to implement Mum’s Magic Hands, from posters and storyboards to games and group exercises.

© 2023. Mum's Magic Hands is the joint intiative of Oxfam, Unilever’s Lifebuoy soap and Unilever’s Chief Sustainability Office.

Oxfam is a registered charity in England and Wales (no 202918) and Scotland (SC039042). Oxfam GB is a member of the international confederation Oxfam.

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