Mum's Magic Hands

Hygiene promotion to save lives

Mum's Magic Hands

A handwashing behaviour change approach jointly developed by Oxfam and Unilever's Lifebuoy soap.

Mum's Magic Hands in action

Case studies from projects around the world.

Mum's Magic Hands around the world

800k people

Mum’s Magic Hands has helped Oxfam and other organisations support improved hygiene for over 800,000 people during the Covid-19 pandemic.

70 %

Mum’s Magic Hands has been shown to increase handwashing with soap at key times by up to 70%.

25 countries

Mum’s Magic Hands has been used to enhance WASH projects in over 25 countries.