Getting started

Understand the Mum's Magic Hands approach and how it can be implemented in new or ongoing WASH programmes.

Hygiene promotion to save lives

A handwashing behaviour change approach jointly developed by Oxfam and Unilever's Lifebuoy soap.

Discover how insights about nurture and affiliation drive the creative idea behind Mum's Magic Hands.

A wide range of guidance documents to provide practical support with implementation.

All the tools you need to implement Mum’s Magic Hands, from posters and storyboards to games and group exercises.

Knowledge and insight from those with experience of rolling out Mum’s Magic Hands in the field.

Case studies from projects around the world.

800k people

Mum’s Magic Hands has helped Oxfam and other organisations support improved hygiene for over 800,000 people during the Covid-19 pandemic.

70 %

Mum’s Magic Hands has been shown to increase handwashing with soap at key times by up to 70%.

25 countries

Mum’s Magic Hands has been used to enhance WASH projects in over 25 countries.